The Preferred Partner Programme is an eligibility-based programme that gives top-performing partners greater preference for securing a Booking in reward for offering our customers the best service.
How to join the Preferred Partner Programme
Partners become eligible to join our Preferred Partner Programme when they meet the following criteria in a location in the previous month.
- Supplier Survey Score is high - this is the average score rated by our customers (we would recommend that a Partner aims for equal or greater than 4.60*)
- Supplier Incident Rate is low - this is the percentage of bookings with an incident, such as driver no shows, driver delays, etc (we would recommend that a Partner aims for lower than 1.5%*)
- Supplier Decline Rate is low - this is the percentage of declined bookings you have had in the last month (we would recommend that a Partner aims for lower than 1%*)
- Driver Events are high - this is the percentage of rides with Driver Events, which are provided through the Booking.com Driver App or by API connection (we would recommend that a Partner aims for equal or greater than 90%*)
*Please note we are providing these figures as suggested metrics for qualification into the Preferred Partner Programme as guidance, but the actual metrics of eligibility may be adjusted by Booking.com from time to time and across different geographical locations. Please refer to ‘How do you find out if you have qualified for the Programme’ to confirm whether you have met the relevant criteria.
What is the benefit of the Preferred Partner Programme?
If you are in the Preferred Partner Programme you are deemed by us to demonstrate good quality and will generally receive preference over Partners who are not in the programme when receiving Bookings.
BUT, please remember that to provide travelers with the best possible ride experience, Booking.com prioritizes those Partners who:
(1) demonstrate both good quality (based on the metrics mentioned above); AND
(2) provide the most competitive pricing.
With this in mind, we highly encourage our partners to strive for the Preferred Partner status, as it significantly enhances the likelihood of receiving a higher volume of Bookings. But we also encourage those Partners who are qualified into the Preferred Partner Programme to still be conscious of whether they are providing the most competitive pricing too, as this will also enhance the likelihood of you receiving a higher volume of Bookings.
How to stay in the Preferred Partner Programme
Once you’ve qualified for the Preferred Programme, we’ll verify your eligibility each month to ensure you’re still meeting the criteria of being a high-performing supply Partner for the following month.
How do you find out if you have qualified for the Programme?
You are able to check on the Partner Portal under “Reports” then selecting “Performance” :
The initial view will be a map with a pre-selected country and current cycle. You can use the filters below to change the Country or the different cycle period to view.
The Initial view will also include a table with the reporting location(s) under the selected country.
You will find 2 cycle period to view :
- Current Cycle : Your Status for the current month including all the qualifying metrics and how you performed against them based on the previous month data.
- Next Cycle : Your updated daily version of how you are performing on that month up to date which will determine your eligibility for the next month.
Note: the reporting locations will only appear if you are live and have completed bookings in the reporting location area. For more information about reporting location please check this article.
How to leave the Preferred Programme
Opting out is easy and can be done by raising a query via our Partner Portal.
https://taxisuppliers-support.booking.com/hc/en-us/requests/new
You need to allow us 5 working days to be able to deactivate you from our Preferred Partner Programme, once we have deactivated your account, you will receive a confirmation email.