In today’s fast-paced world, convenience is everything. That’s why we’ve been working on new ways to make the booking process smoother, with a focus on increasing return trips. To that end, we recently tested two strategies designed to encourage customers to book return rides: “default to round trip” and “one-tap returns.”
The Strategies We Tested
- Default to Round Trip
This option automatically set round-trip bookings as the default, with the goal of simplifying the process for users who planned to return. However, we found that it felt a bit too presumptive for most customers. Instead of embracing the default selection, many chose to manually deselect the return trip before proceeding with their search. This behavior suggested that a more user-friendly approach was needed. - One-Tap Returns
Our second strategy, “one-tap returns,” made it easier for customers to add a return trip based on their checkout date. With a single click, they could book both their outbound and return rides in one seamless step. The simplicity of this feature, combined with the flexibility it offered, was met with overwhelmingly positive feedback.
Why One-Tap Returns Worked
Unlike the round-trip default option, “one-tap returns” gave customers control while reducing friction in the booking process. The ease of adding a return trip without having to manually re-enter information resonated with users and contributed to increased engagement.
What’s Next?
We’re excited about the success of the “one-tap returns” feature and will continue to refine and optimize it to drive even more return bookings. By listening to customer behavior and fine-tuning our offerings, we’re committed to enhancing the booking experience and making travel planning as smooth and intuitive as possible.
Stay tuned for more updates as we keep innovating and finding new ways to add value to our customers' journeys!